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Programmatic Advertising
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#	Item
101	Programmatic Everywhere? Data, Technology and the Future of Audience Engagement A WINTERBERRY GROUP WHITE PAPER NOVEMBER[removed]IN PARTNERSHIP WITH Add to Reading List Source URL: www.iab.net Language: English - Date: 2013-11-01 12:06:20 Advertising Communication design Graphic design Communication Customer engagement Interactive advertising Marketing Business Internet marketing
102	THE CANADIAN PROGRAMMATIC LANDSCAPE DEMAND Trading Desks SUPPLY DSPs Add to Reading List Source URL: iabcanada.com Language: English - Date: 2014-07-10 14:58:26 Real Time Bidding Ad serving Online advertising Demand-side platform Contextual advertising Ad exchange Advertising network AdWords Internet Advertising Internet marketing
103	A GUIDE TO DIGITAL MARKETING Programmatic advertising can be a minefield of alphabet soup. Here’s a quick guide to understanding all the letters tossed around. DMP \| Data Management Platform Add to Reading List Source URL: media.multiview.com Language: English - Date: 2014-06-03 11:41:49 Demand-side platform Performance indicator Marketing Search engine marketing Internet Internet marketing Business
104	WITH PROGRAMMATIC ADVERTISING The buzz-word everyone uses and so few understand. There’s a lot of hype behind the term, so let’s discuss why. Feel like you’re in the dark on programmatic advertising? Add to Reading List Source URL: media.multiview.com Language: English - Date: 2014-06-12 11:34:16 Communication design Graphic design Demand-side platform Real Time Bidding Marketing Internet Advertising Business
105	WITH the MULTIVIEW DIFFERENCE Site retargeting, search retargeting, behavioral campaigns, CPM, CPC, programmatic advertising, big data, the list goes on. These are terms that are becoming part of the common vocabulary fo Add to Reading List Source URL: media.multiview.com Language: English - Date: 2014-06-18 09:42:19 Marketing Search retargeting Business marketing Communication Internet marketing Advertising Business
106	BUILDING A PROGRAMMATIC SALES CAPABILITY SUMMARY Programmatic buying and selling of advertising is growing rapidly. While some publishers have embraced this new trend, others are only beginning to dip their toes in Add to Reading List Source URL: www.iab.net Language: English - Date: 2013-12-10 18:04:16 Selling DIRECT Publishing Business Sales Entrepreneurship
107	A Forrester Consulting Thought Leadership Paper Commissioned By SpotXchange RTB Powers The Rapid Growth Of Online Video Private Marketplaces Help Premium Publishers Test The Waters On Programmatic Buying April 2013 Add to Reading List Source URL: www.iab.net Language: English - Date: 2013-04-22 10:57:06 Business Online shopping Online advertising Long Tail Internet Real Time Bidding Advertising
108	IAB Activities on Programmatic and RTB IAB members, get involved in our current initiatives and opportunities iab.net/programmatic Programmatic buying and selling of advertising, real-time bidding, and automation are ch Add to Reading List Source URL: www.iab.net Language: English - Date: 2013-11-12 16:01:37 Design Visual arts Communication Advertising Communication design Graphic design
109	Going Global: Programmatic Audience Development Around the World A WINTERBERRY GROUP WHITE PAPER JULY[removed]IN PARTNERSHIP WITH Add to Reading List Source URL: www.iab.net Language: English - Date: 2014-07-29 14:29:37 Quantcast Business Marketing Global marketing Advertising
110	CASE STUDY Automotive Auto Advertiser Finds the Key to Its Programmatic Success Add to Reading List Source URL: www.turn.com Language: English - Date: 2014-07-10 22:16:25 Compensation Pricing Internet marketing Compilers Retargeting Cost per action Communication Marketing Business Advertising

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